Working in Web Marketing

The web professions – we have often talked about them – are very interesting because they concern an area that is growing at a dizzying pace. By now, the cake of online advertising investments has exceeded that of traditional media such as newspapers, television, radio. You can see it after all from the success of applications and sites like Netflix, Facebook, Google, Amazon: all of which make web marketing their strong point when it comes to advertising a product.

Web marketing is different from traditional marketing, first of all for the means of spreading the advertising message. Anyone who thinks that web marketing is easier and affordable for everyone should seriously reconsider, because the dynamic with which an advertising message is created, today in 2017, is profoundly different from that of 10 years, when the web was still already very developed.

 

In traditional advertising

In traditional advertising

We start from the assumption that wherever there is audience and a vast audience that can be analyzed and collected, studied and segmented, an advertising message can be proposed. Think of the classic sign in a busy street or the well-decorated window during the holidays: this is traditional marketing. People pass in front of the shops and enter attracted by offers or distinctive signs.

More in depth it happens that a business wants to segment its offer, trying to convey its advertising message to a specific segment of the population, for example children. In this case you will have to choose the right channels to motivate parents to spend. On TV during the time slot provided for boys (which tends to be uniform precisely because of advertising needs) the commercials almost always concern toys and video games. It’s not a casuality. And the same applies to advertising on the radio, in magazines or on other media. In essence, once the public is intercepted, the message best suited to the purpose must be packaged.

In the beginning, web marketing was not like this: there was a period in which banner advertising was very wild and made navigation difficult. Even the search engines were not so precise and therefore the users, searching for information, often ended up on unmarked sites that did nothing but try to extort the consent or a sale to the person in charge.

This modus operandi has generated a lot of distrust in consumers, so that the main web actors have run for cover. Today, in order to work, advertising on the web needs valid content, the most immediate consequence is that web marketing must necessarily start from content.

In essence: those who want to work in web marketing must be able to do one or more of these things

  • produce quality content (text, video, images, tables, data, analysis, infographics)
  • understand how social networking sites work (Instagram, Facebook, Twitter, YouTube, blogs)
  • analyze the performance of the contents (statistical analysis files, performance of individual pages, study of user behavior)
  • graphically create the elements to persuade the user (such as landing pages, call to action, squeeze page, responsive sites)
  • learn the principles of inbound marketing (with the three phases of the sales funnel)
  • learn about the main paid advertising platforms (Google AdWords, Facebook ADS, the operation of banners and text ads, affiliate programs)
  • advanced knowledge of the principles of SEO (search engine optimization, link building, Google algorithms, how to create optimized content).
  • know how email marketing works
  • develop apps for Android or iOS
  • Expert in applications Google, Facebook and other platforms

The jobs in web marketing therefore concern different professional figures, who often work in teams to ensure maximum results. A social media manager must be able to manage social accounts, but it cannot be limited to mere interaction. He must know how to produce content or he must be able to receive them from the copywriter who wrote a post on the company blog.

 

The professions of internet marketing

The professions of internet marketing

It can be profitable when it comes to senior positions, with experience, but often the agencies require junior figures to start forming a professional within. In Italy we often work with outsourced collaborators on a VAT number to save costs. The professions related to the above disciplines are:

  • expert web designer in modern sites of considerable impact, able to know the operation mechanism of a landing page.
  • expert in Analytics (data mining)
  • search engine expert (search engine expert) or seo specialist
  • social media manager
  • digital photographer
  • graphic for infographics, banners, images of high emotional impact
  • videomaker
  • app developer
  • programmer

To carry out some of these professions, it is necessary to refine one’s own experience, take courses, perhaps a university-themed course (marketing / computer science / mathematics / arts and humanities). By learning and putting oneself to the test one can obtain great satisfactions, without forgetting that sacrifices are necessary at the beginning.

Growth Hacking Techniques and Online Promotion

 

Making ‘ growth hacking ‘ means approaching web marketing by orienting your business strategy to the growth of all the metrics of your online properties .
Growth hacking is a way of understanding web marketing even before a technique or a set of specific techniques.

In this formula we immediately recognized an effective synthesis of our work and our online marketing philosophy. We have therefore made the growth hacking service our leading SEO service .

This service includes the optimization of the code and the performance of the internet sites, the creation and implementation of specific landing pages , the preparation of a link building campaign and the preparation of internal content (SEO Blogging) oriented to positioning on search engines .

Years of work and research in SEO allow us to guarantee the absolute effectiveness of this service . Effectiveness – naturally – proportional to the intensity of the campaign.
The web is a particular and complex ‘ecosystem’ rich in development prospects but also in difficulties and competition. To get a good positioning (of market and on Google) you need a strong, intuitive and fast approach.

You have to be a little ‘hacker’

You have to be a little

What is growth hacking?

A marketing technique focused on growing the fundamental metrics of online activities. ‘ Growth first, budgets second ‘, can be an effective summary.

What does your growth hacking service include?

Our growth hacking service includes SEO optimization, a search engine positioning campaign and the creation and implementation of landing pages aimed at conversion.

Is your growth hacking service an SEO service?

Is your growth hacking service an SEO service?

Yes, we consider the growth hacking an advanced SEO service aimed at the growth of incoming traffic on your website and the consistent improvement of Google’s organic index positioning.

Is link building included in growth hacking?

Is link building included in growth hacking?

Yes. However, it will be included in the service only in cases where it may be useful to strengthen the metrics of the Client’s domain.

What Duties and Tasks Lie with the Web Developer

 

Web application developer is a position that offers a number of development opportunities and implementation of interesting projects. However, it is worth remembering that it requires the specialist to know many different technologies used in creating advanced systems. For this reason, web application programmer can count on very attractive earnings, however, depending on the skills and experience.

What technologies must a web programmer know?

The more technology you know as a programmer, the better working conditions and more interesting projects you can implement. In the case of web applications, the web programmer must know languages ​​such as CSS, HTML or JavaScript, which are part of the area called the frontend . This is not the end – the mere knowledge of the syntax of these languages ​​is often not enough, as employers also require knowledge of various types of frameworks to improve the work of programmers on projects (Bootstrap, AngularJS, etc.).

On the other hand, it is useful to know the technologies used on the backend. Most often employers require efficient navigation in Java technology. This language is becoming more and more popular and widely used, which translates into the number of offers and earnings of programmers. In second place you can place PHP technology, which is a scripting language used to create dynamic applications. Among other requirements, you can find, among others knowledge of language.

Creating interfaces

Creating interfaces

One of the tasks that rest on the web application developer is to design user-friendly interfaces. These activities often go beyond the programming itself, but the nature of the developer’s work is changing in modern times . This is because mobile devices come into play, and the creation of even complex web applications does not escape the standard of responsiveness.

Communication with the client

Communication with the client

Another of the obligations on the web developer is communication with the client. Most projects in IT companies are those that are implemented for external contractors who will rarely find programming. For this reason, so many employers require from candidates high interpersonal skills that allow the creation of the image of a professional company in the eyes of the client, as well as the implementation of his vision, which is not always clear and clear.

Documenting work

Documenting work

Lack of properly prepared documentation regarding projects and implementations in IT companies is often the cause of big technical problems. Of course, this is ultimately related to the prolonged projects, the loss of money, and ultimately even the failure of the project.

Hygiene of programmers’ work is a prerequisite for the implementation of both large and small orders. It is also worth remembering that IT departments are characterized by the rotation of specialists, therefore, the source of problems can be difficult to find without proper documentation. For this reason, creating documentation should be part of the policy of every IT company.

Task automation

Task automation

An experienced programmer realizes how much convenience automation can be – not only for the company, but also for it, as it can focus on the implementation of more important tasks. Knowledge of programming tools that allow the programmer to be forced to do tedious tasks is a skill that is extremely desirable on the job market in the IT sector, because it allows for faster implementation of projects, which ultimately translates into a better functioning of the company.

How to become a web designer

Creating websites requires expertise and a considerable knowledge of the subject. Today, thanks to the advent of open source CMS such as WordPress, Drupal, Joomla, Prestashop it is possible to have access to very attractive graphics. To realize them what kind of preparation is needed and what software do you need to have? Do you make a web designer?

As in many fields of professions via the web to impose itself requires boldness, skill, elbow grease and a lot of courage (or strong stomach). The cheats are always around the corner and you risk working too much for a little paid job.

 

First of all you need to have knowledge

First of all you need to have knowledge

The fact whether you will work at a web agency or as a freelancer depends on market opportunities, but knowledge is basic in all cases. Many agencies, when they hire, consider the experience much more important than the qualifications, but for those who have yet to engage in a paid job it is a handicap. The best way is therefore to start working on personal projects, investing in preparation and knowledge.

There are many programs and online tutorials that allow you to get to know the programs of the month well. It is essential to have knowledge of languages ​​such as HTML and XHTML, these are the basic languages ​​for coding web pages. It is also essential to know the style sheets, or CSS, which has become essential to control the graphic aspects of the page. While HTML tells us what to show, CSS tells us how to show it. HTML can insert an image, the CSS can give us the dimensions and its positioning with respect to others on the page. Knowing these three languages ​​you can design an extremely functional website, you don’t have to pretend to know everything. My personal advice is to not take classroom courses, unless they provide for the download of handouts and tutorials, which remain indispensable to learn the steps and codes by heart. Soon we will understand that the HTML code to make an image appear is img src, the use of “and <of opening and closing (/>). Using them often you learn right away as long as you know where you are wrong.

The best resources are the blogs and forums of specialists and those who publish tutorials and little tricks, but there are also extremely specialized sites (advanced) for users who want to learn more aspects of web design. For example, to know Java Script, Ajax, Flash and the effects that can be produced by creating special scripts.

 

Since the graphics are fundamental

Since the graphics are fundamental

It is necessary to combine creativity with discipline, knowing how to turn an entirely graphic project into a code. A web designer combines the skills of a webmaster with those of an image editor, so he can easily find work and propose himself as a freelance.

Programs like Photoshop, Dreamweaver and Gimp become regular travel companions. Also in this case there is no lack of sites and blogs of reference, which offer free resources to find particular graphic effects and play with style. Just search on Google.

 

In summary

In summary

Therefore if you want to make sites you must know in my opinion HTML, CSS, Java, Ajax and similar scripts that allow transitions or graphic effects. Furthermore: we need to understand how PHP works to integrate it with HTML and allow the site to work through a database (WordPress works like this), so that you can have dynamic, content-rich sites that you can update often (for example e-commerce must necessarily rest on the combination database + PHP). Furthermore, you need to master the graphics programs, which are also expensive. It is not easy to equip oneself, this one, but with practice and taking one client at a time one learns a lot, becoming more and more valuable on the market. A good way to build a portfolio is to start working with local customers, who know each other, offering them discounts. Or pass by small agencies, offering packages, in order to find a common solution.